Following the popularity and relative success of both Q Television Network and Here! (a satellite television channel), Viacom jumped on the gay television bandwagon in the summer of 2005 and launched the now-popular gay cable channel, Logo. Available to over 10 million cable viewers in America, Logo was launched under the MTV Networks umbrella. Their programming has included 200 movies, including over 20 documentaries. There are also about six original series, including "Noah's Arc," a drama that deals with four black gay men in Los Angeles.

Despite an initial outcry from the Christian right, Logo has been quite successful over the last few years. This is due in part to the growing acceptance in the mainstream of gay, lesbian, bisexual, and transgender issues.

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